Community storytelling for climate impact

Climate solutions don’t fail because of science. They fail because of story.Our vision is to build circles of trust by supporting a new generation of grassroots storytellers.Because trust unlocks advocacy. Advocacy unlocks adoption. And adoption unlocks change.At My Signal Story™, we design storytelling fellowships that localise climate narratives by putting communities at the center.

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About Us

A storytelling studio built for the climate decade
At My Signal Story™, we believe the most powerful climate stories are not written in boardrooms, they’re lived in communities.That’s why we build storytelling fellowships that turn lived experience into insights, narratives, and content that shift how climate solutions are understood and adopted.Two ways to partner with us:
1. Sponsor our Annual Energy Fellowship → shaping Africa’s energy narrative with storytellers from across the continent.
2. Commission a Custom Global Fellowship → bring your impact to life through grassroots storytelling and evergreen content and nurturing community champions.Each fellowship delivers:
- A Signal Playbook™ (insights & strategy)
- Story-driven content (videos, essays, reels, podcasts)
- A Showcase Event amplifying community voices to decision-makers💡 Our fellowships don’t just report impact — they show it, tell it, and make it felt.We’re on a mission to help 500 climate and nature initiatives reach 100 million people by 2035 through the power of stories that shift culture.We’re not just telling stories. We’re training a new generation of narrators. We’re moving institutions toward cultural alignment. And, we’re documenting the shifts as they happen.

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The Energy Signal Fellowship
Turning Stories Into Carbon Savings

The clean energy transition in Africa is not held back by technology, it’s held back by trust. Solar kits, efficient appliances, and clean cooking solutions are available, but communities hesitate to adopt them.The Energy Signal Fellowship is our flagship program that closes this adoption gap.
We train young storytellers and community builders to design campaigns that inspire households and small businesses to switch to clean energy and efficient appliances. Every adoption is measured and turned into a carbon impact marker, proving how storytelling accelerates climate action.How It Works
1. Train – Fellows learn energy literacy, storytelling, and community engagement.
2. Activate – They run hyper-local campaigns using digital platforms and in-person activations.
3. Adopt – Communities switch to renewable and efficient solutions.
4. Measure – We track adoption and quantify avoided emissions.Impact
- For Communities: Affordable, safe, and reliable energy.
- For Manufacturers: Trusted adoption campaigns that lower customer acquisition costs.
- For Funders: Verifiable carbon savings linked to storytelling-driven adoption.
- For Fellows: Skills, networks, and career pathways in climate storytelling.Be part of Africa’s clean energy leap. Partner with us to grow the next generation of energy storytellers and carbon markers.

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Global Signal Fellowships: Commission Storytelling Fellowships for Climate Impact

Global climate organizations face a challenge: how to translate technical solutions into community adoption and cultural relevance.
Reports, toolkits, and campaigns often miss the mark because they don’t reach people in a language they trust.That’s why we created Custom Signal Fellowships - tailor-made programs commissioned by climate organizations to localize storytelling and accelerate adoption in specific contexts.What It Is
A commissioned fellowship designed around your program, product, or innovation. We recruit and train fellows from your target communities, then co-create campaigns that translate your climate solution into everyday stories that move people to act.How It Works
1. Design Together – We co-create the fellowship scope with your team.
2. Recruit Fellows – Young storytellers are selected from your target communities by our team
3. Train + Activate – Fellows are trained on your solution and supported to run local campaigns.
4. Measure Impact – We track adoption, uptake, or awareness, and deliver insight reports back to your organization.Benefits for Climate Organizations
- Localization at Scale: Your solution is explained by trusted local storytellers.
- Behavior Change: Fellowships drive real-world adoption, not just awareness.
- Impact Data: Every cycle produces measurable insights and adoption metrics.
- Legacy: Builds a cadre of youth leaders who carry your program’s vision forward.Transform your climate initiative into a living story.
Commission a Custom Signal Fellowship and unlock adoption through culture-led storytelling.

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At My Signal Story™, we work with funders, climate organizations, and innovators who want to turn culture into infrastructure for impact.Whether you’re interested in supporting our flagship Energy Signal Fellowship, commissioning a Custom Global Signal Fellowship, or exploring how the Culture Signals Lab can sharpen your storytelling strategy, this is the place to start..
We focus exclusively on climate, agriculture, and cultural storytelling. If your inquiry falls outside this scope, we may not be the right fit.We’re Based in Kenya.
Our work spans across Africa, and we collaborate globally.Contact Options:
General & Partnerships Inquiries
[email protected]Media or Speaking Requests
Press & podcasts? Let’s talk stories.
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Let’s see if we’re the right fit.Project or Partnership Requests
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