Helping food and agriculture programs earn the trust of Africa’s youth majority
We're a youth engagement and storytelling studio working to bring more young people into actively shaping the future of Agriculture and Food.Not with noise. With stories, strategy, and creators who carry real influence.When you earn the trust of youth in Africa, you move the continent.
Our work starts where yours should, too — with insight from the ground.
YOUTH ENGAGEMENT & INSIGHT
Trust isn’t built in a boardroom. It starts with the people.Africa has the youngest population in the world with over 70% under the age of 30. In Kenya alone, youth drive the food system from the ground up.Our insight platforms give you real-time access to Kenya’s youth in agriculture.
What they care about, how they speak, and where your message lands.
1. Signal Roots
A youth-powered WhatsApp community
A live insight engine made up of young Kenyan farmers, food creators, entrepreneurs, and students.
2. Soko Signals Report
A bi-weekly insight & culture digest
We publish real trends from the Signal Roots community, with analysis on what’s shaping the future of agriculture and youth engagement in Kenya.
3. Signal Circle
Live monthly masterclass
With curated experts working with the youth, communities and in culture, we break down our signature storytelling methods with practical tools and live Q&A.
WORK WITH US
If you’re building in Africa’s food and agriculture systems and want to reach youth with credibility — you’re in the right place.MySignalStory™ is the go-to partner for programs, brands, and campaigns that want to move with cultural clarity, local trust, and strategic storytelling.
We don’t do noise. We build signal.What We Offer. We help you:
✅ Build brand and message clarity with the Signal Story Blueprint™
✅ Co-create campaigns with real creators via the Agri Influence Lab™
✅ Understand youth narratives through our Insight Platforms
✅ Connect to credible communities (not just audiences)Who We Work With:
✚ Global development programs & NGOs
✚ Purpose-driven brands in agriculture, food, and youth spaces
✚ Founders and comms leads building trust from the ground up
✚ Funders and creative collaborators aligned with our missionAfrica is the youngest continent. When you earn youth trust, you don’t just grow a brand — you shape the future.Choose Your Next Step:
- Learn About Our Story: Why we exist, who we serve, and what “Signal” really means.
- Explore Our Story Strategy Offers: From brand blueprinting to campaign activation, we’re your trust-building partner.
- Discover Our Youth Engagement Offers: The creator-powered systems behind everything we do.
- Get In Touch: Let’s build something that resonates and lasts.
About Us
Global development talks a lot about youth engagement. But few actually earn trust.
At MySignalStory™, we’re building a different playbook.We’re a Youth Engagement and Storytelling Studio helping global organizations engage African youth in food and agriculture, not by talking louder, but by listening closer.We're based in Kenya but work across the African continent.
| Why We Exist | Why “MySignalStory”? |
|---|---|
| Africa is a continent led by young people. These are not just future leaders. They’re current decision-makers, creators, and culture shapers. | Because in a world full of noise, youth are looking for signal, for something real. |
| But most programs still treat youth as a checkbox, not as collaborators. At MySignalStory™, we’re changing that. | And when you earn their trust, you don’t just move your message. You move the continent. |
| We help organizations earn youth trust in food and agriculture by starting at the roots: insight, co-creation, and credible storytelling. | We don’t speak for them. We create systems where they speak, lead, and shape. We help you listen, build, and amplify. |
CAMPAIGN & BRAND STRATEGY
Insight powers everything. Once you’ve tuned in, here’s how we help you take action.
Social Story Blueprint™
Move from raising awareness to building cultural relevance and community trust in food and agriculture.We work with you to clarify your message, design your trust-building strategy, and shape a culturally grounded brand story using our proprietary Signal Story Blueprint™ framework.Best for:
- Program & comms teams in the agri-food or nutrition sectors
- NGOs, VCs and Funders in AgricOffers Available:
🎤 Keynote Speech – for your team, board, or partners
🧠 Interactive Workshop – align internal teams or field staff
📦 Licensed Training Package – train local partners or youth ambassadors using our frameworks
📊 Partner-Led Learning Session – co-designed with your field teams or networks
Agri Influence Lab™
Design youth-led campaigns with creators who already have trust.We help you collaborate with agri creators and community builders who know the land, the youth, and learn how to tell stories that connect.From insight to activation, we manage the process ethically, credibly, and creatively.We believe in planting seeds of trust over time versus short-term noise.Best for:
- Donor-funded projects with youth goals
- Brands or orgs launching a program
- Campaigns seeking youth participationIncludes:
- Creator recruitment (from Signal Roots)
- Co-creation briefs + content strategy
- Campaign rollout & reporting
- Storytelling advisory
WHY CHOOSE US?
We work with the local — not on the local.
We’ve built a system that blends storytelling, creator culture, and real-world insight.
We help you earn attention, yes — but also trust, loyalty, and impact.
Signal Roots: Africa’s First WhatsApp-Based Youth Network for Food and Agriculture
Signal Roots is the first of its kind: a WhatsApp community built exclusively for young people creating, farming, or innovating in agriculture and food across Kenya.It’s not a broadcast list. It’s not another static youth group. This is a living network of youth exchanging insight, stories, opportunities, and influence in real time.
👉 For orgs, brands & NGOs: Want to build trust with the youth shaping Africa’s food system?We offer:
- Free Opportunity sharing (Listing of any grants, call out, campaigns or launches)
- Creator or micro-influencer partnerships with vetted creators (via Agri Influence Lab)
- Community campaigns + insight sprints to amplify and fine-tune your campaigns
- Real-time feedback and trend tracking (commissioned or via bi-weekly report)
For Youth: If you're growing food, building a brand, or sharing stories online, this is your crew.You’ll get:
- Weekly opportunity drops from our partners
- UGC(user generated content) shoutouts & creator features
- Campaigns you can co-create and flex your creator muscles
- A network that grows with youAnd the opportunity to apply to Soilmates, our curated agri-creators circle and get access to paid collaborations.
Soko Signals: Youth-Led Insight Report for the Agriculture and Food Sector
Soko Signals™ is the only biweekly trend and insight report designed exclusively for Africa’s agriculture and food systems, powered by youth voices and creator culture.You’ll receive powerful, culture-rich intelligence curated from our Signal Roots community, local creators, and ongoing campaign work.What Makes It Different?
✅ The first report in Africa focused specifically on youth culture in agriculture and food
✅ Powered by ongoing conversations in Signal Roots, our youth network
✅ Curated by strategists — made for brand builders, campaign leads, and communicators
✅ Created for those who need to stay relevant, insightful, and trusted
Use it to support comms strategies, campaign design, or funding proposals.What You’ll Get Every 2 Weeks:
- One clear youth trend or tension in agriculture or food systems
- Creator-driven insight or cultural snapshot
- What it means for brand or program strategy
- One “story signal” you can use or test todayWho It’s For:
- NGO comms and behavior change teams
- Africa-focused food and agri brands
- Campaign managers, creatives, strategists
- Funders and researchers looking for cultural edgeDon’t wait for the next youth report from a global agency. Get one written by the people shaping the culture.
Signal Circle: A Story Strategy lab for Africa’s Food & Agric Sector
Signal Circle™ is Africa’s only monthly, live masterclass helping program, brand and campaign teams build trust with the continent’s youth majority through insight, strategy, and storytelling.
If you're designing programs, content, or campaigns in food and agriculture, this is where you come to get it right.
Signal Circle is not a webinar. It’s a working session, a cultural debrief, and a storytelling lab grounded in real-time insights from youth across Kenya’s agri-food ecosystem.What Makes It Different?
✅ The only live, recurring strategy space for food/ag communicators in Africa
✅ Powered by real insight from our Signal Roots youth network
✅ Built to bridge the gap between culture, comms, and campaigns
✅ Practical tools you can use immediately to lead or pitch internally
✅ Designed for Africa. Relevant to the globe.
We love working with teams who are building bold things in Africa’s agriculture and food systems and who believe that youth trust isn’t a given, it’s earned.If you’re looking for:
✅ A storytelling strategy rooted in real youth insight
✅ A trusted partner to design or amplify a campaign
✅ A way to work with credible agri creators and communities
✅ Or you want to explore how to build with - not on - the local…We’re excited to hear from you.📍 We’re Based in Kenya.
Our work spans across Africa and we collaborate globally.Contact Options:
General Inquiries
[email protected]Media or Speaking Requests
Press & podcasts? Let’s talk stories.
[email protected]Not sure what you need yet?
Book a discovery call
Let’s see if we’re the right fit.Project or Partnership Requests
Fill the form below, and we’ll respond within 2–3 business days.